About our clothing
ElementAll is an elegant, made to order capsule clothing range for women produced in New Zealand. Made from Australasian superfine merino, the pieces are designed by Tink Stephenson and made by local Wellington women. The deliciously comfortable clothing is available in sizes 8-20 and a wide range of colours.
Mark Twain said that "Clothes maketh the man" but here at ElementAll we don’t believe that is so. Clothes don’t make the woman, they help her tell her story. Our clothing is intended to help you tell your story.
Who makes the clothing?
The clothing is made by Stitch Products in Wellington. Jan cuts the pieces in Pukerua Bay and Marilyn sews them in Haitaitai. Jan and Marilyn used to own a much larger CMT (cutting, making, trimming) business, founded in the 1980s, but downsized a few years ago and now run it out of their own homes.
Why choose wool?
We choose to work with wool for many reasons including it’s beautiful wearability, however uppermost is the fact that the textile is produced here in New Zealand. Garments made from merino don’t need to be washed as often - one of the highest sustainability costs in the fashion industry is laundering after the point of purchase.
Where does the fabric come from?
We source fabric from The Fabric Store, a New Zealand owned and operated business committed to sustainability. They guarantee supply chain integrity for their merino wool fibre which is grown in Australasia, and dyed and finished within New Zealand.
How are the sheep treated?
The sheep that produce the fibre in ElementAll clothing are not mulesed which MAAP certification guarantees. Mulesing is an inhumane practice used by some farmers to manage fly strike on their sheep. All growers must comply with animal welfare legislation and relevant codes of practice, and sick or injured stock are tended to promptly and treatments recorded.
What about chemicals?
In an ideal ElementAll world, we would use organic merino fabric coloured with natural dyes. However at this stage, taking into account our size and the nature of the industry, we haven’t figured out how to do that yet. In the meantime, the reality of the production process is that some chemicals are used, however the manufacturer of the merino fabric we use is committed to ensuring this is done as safely and sustainably as possible. Let's get technical!
- Detergents and oils used in scouring and combing are all biodegradable and approved by the GOTS EMS system. GOTS (The Global Organic Textile Standard) is recognised as the world's leading processing standard for textiles made from organic fibres.
- The spinning process is 2008 Oeko-Tex Certified - OEKO-TEX® Standard 100 is a comprehensive, third-party testing and certification system for textile products at all stages of production.
- All oils and lubricants used in the knitting process conform to the ETAD (The Ecological and Toxicological Association of Dyes and Organic Pigments Manufacturers) environmental codes. The knitting of the merino fibre also adheres to the bluesign® system, a globally recognised solution for a sustainable textile production which eliminates harmful substances right from the beginning of the manufacturing process and sets and controls standards for an environmentally friendly and safe production.
- As far as Dyeing and Finishing is concerned, all dyestuffs and substances conform to ETAD (as above) environmental codes, the ERMA (Environmental Risk Management Authority), to REACH (a regulation of the European Union, adopted to improve the protection of human health and the environment from the risks that can be posed by chemicals) and adheres to the bluesign® system.