Stories

  • Pockets, prices and a little bit of praise.

    Posted on July 30 2018

    Hello there! It's been a while since I posted here. Last year I was preoccupied with studying herbal medicine and for the past 11 months, ElementAll HQ has been a construction site....

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  • Compromises in design

    Posted on October 27 2016

    Last month I discovered that I can no longer buy fabric made from New Zealand wool by the metre.  For each colour the minimum order is now 200 metres of...

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  • Is this the end of the road for ElementAll?

    Posted on September 13 2016

    This week I've discovered that it is not possible for me to continue making ElementAll clothing from New Zealand merino unless I order a minimum of 200 metres of fabric...

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  • Why ElementAll?

    Posted on August 05 2016

    I often talk about ElementAll being a capsule wardrobe, so let’s start there. The phrase “capsule wardrobe” was coined by Susie Faux who was the owner of a London boutique...

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  • Tink Stephenson: The birth of ElementAll

    Posted on May 30 2016

    ElementAll has been a long time in development. It is a labour of love and, in many respects more crucially, persistence. It began with me sitting on the floor of...

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